Houman Ghavamzadeh

StenaLine

EXTRA

Graphic guidelines

CLIENTS

— PROJECT NAME

Stena Line Extera

campaign

— ROLE

Art Direction

Graphic Design

Branding


— DATE

2017

Summer campaign 2017

How to use STENA EXTRA onboard or before the trip. The purpose was to increase awareness amongst passengers what is Extra loyalty program, but also to motivate the guests to apply for the loyalty program on-board.

The whole campaign was evoking the gusts whit bold headlines like: Are you a member?

           

My role in this project was to Art director and graphic designer the whole summer campaign beside design all the materials to use onboard like flyers, posters, banners, social media content, …

 

Moreover, prepare STENA LINE EXTRA visual identity guideline to make all their communication coherent after summer 2017

The example of a movie banner for website.

The example of environmental advertising.

The example of environmental advertising.

The example of environmental advertising.

Graphic guidelines

Summer campaign 2017

INFO

This guideline can guide every branch of Stena Line to follow the one rule that can help to have a coordinated and uniform campaign and design all around Europe.